From now on you will be seeing the new museum logo everywhere. But why did we choose a cloud? Clouds represent change, and Stedelijk Museum Breda is all about change. The museum changes along with the world around it. The cloud also represents the fact that a museum is much more than just a building. You will encounter us more and more in the town itself, or on the internet and on social media. Clouds are also an inexhaustible source of inspiration, which have played a role in the work of many artists.
The logo and the new brand identity were designed by Berry van Gerwen and YURR.studio of Breda.
